Social Media and Google Adwords Course in Yamuna Nagar

Social Media and Google Adwords

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Social Media and Google Adwords

Digital Marketing 45 Days
(4.00)
Description

To advertise the business, you need to learn how social media and Google AdWords work. There are certain tips to use these tools efficiently to get the best results at the lowest investment and to get better quality conversions online. Various targeting options are taught to reach different audiences around the globe.

Adwords Fundamental
  • What is Google adwords
  • Setting up Google Account Creation
  • Billing Methods
  • Types of Google Advertising
  • Difference between search & Display Campaign
  • Recent updates in AdWords
  • Account structure in AdWords
  • AdWords Account Limits
  • IP Address Exclusion
  • Guideline of Google adwords
  • What is CTR, Impression, CPC

Search Campaign
  • Types of Campaigns
  • Search , Display, Shopping, Online Video
  • Creating First Search Campaign
  • Location & Language Settings
  • Networks and Devices
  • What is Shared Library
  • Types of Bidding
  • Budget Settings
  • Ad Scheduling
  • Ad Extensions
  • Ad delivery and Ad Rotation

AdGroup & Keyword
  • Ad groups Structure
  • Example Ad groups
  • Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Broad Match Modifier
  • Keywords Research Planner

Optimization of Campaign
  • What is Ad Rank
  • Improve Ad Rank
  • What is Quality Score
  • Factors Improving QS
  • Reduce CPC
  • Relation between QS and CPC
  • Types of Bidding
  • Flexible Bidding strategies
  • Customize and optimize Bidding

Ad copy Format & Guideline
  • Structure of Ad Copy
  • Creating New Copy
  • How to copy and paste ad copy
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation
  • racks to Improve QS of Keywords

Ad Extension
  • Location
  • Site links
  • Call
  • App
  • Reviews and Rating
  • Call Extension
  • Call out Extension
  • Snipped
  • Messenger

Ad Extension
  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automated Rules
  • Keyword Diagnosis Tool
  • Dimensions Tab
Tracking Conversion
  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports
  • Practical Case Study
  • ROI Calculation
  • Thank you Page
  • Tracking Conversion by Thank U Page

Display & Mobile Campaign
  • Types of Display Campaign
  • Create a First Campaign
  • Creating ad group and ads
  • Difference btw display & Search
  • Campaign
  • Concept of CPM Bid Strategy
  • Types of Targeting
  • Ad Formats for Display Network
  • Display Ad Scheduling & Delivery
  • Display Planner Tool
  • Setting Remarketing Campaign
  • Create Remarketing Lists
  • Dynamic Remarketing
  • Creating Mobile Apps Campaign

Video & Shopping Campaign
  • Importance of Video Marketing
  • Creating a First Video Campaign
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign Setup
  • Creating a shopping campaign ads
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis
  • Example of Google Merchant centre

Social Media Marketing Basics
  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Facebook (Profiles, Pages, Apps and Groups)
  • Google + ( Profile , Page and community)
  • LinkedIn (Profile, Page, Article and Group)
  • Twitter Profile Creation
  • YouTube Profile & channel Creation

Facebook Marketing
  • Understanding of Facebook marketing
  • Types of Advertising on Facebook
  • Creating first ad on Facebook
  • Setting Campaign, Creating different types of ads
  • Target Location, Audience, Budget
  • Create Pixel Code for conversion
  • Campaign Performance Report
  • Ad Campaign Optimization
  • Leads Generation

LinkedIn Adverting
  • What is LinkedIn?
  • Creating Individual & Company Profiles
  • Use of LinkedIn Groups
  • Managing Connections
  • LinkedIn Adverting
  • LinkedIn Ad Optimization
  • Increasing ROI & Leads in LinkedIn

Twitter Adverting
  • Introduction of Twitter
  • Create Company & Individual profile
  • How to Tweet with Hash Tags
  • Twitter Advertising
  • Twitter Billing , Analytics
  • How to Get Leads & Traffic
  • Tips for increase followers
  • Make a Campaign report
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